G FUEL is an energy drink company popular with eSports and members of FaZe Clan. They were the official sponsor of DramaAlert and Keemstar, often advertised in Keem's videos.
When using Code: "KEEM" in the online shop, buyers used to get a 40% discount on all G FUEL products.
Code "KEEM" is a well known meme among DramaAlert fans.
also fuck you h3h3 for losing my gfuel sponsorship